COMMERCIAL REAL ESTATE
Bring a tenant-specific market screen to the pitch.
Rank markets and neighborhoods against the tenant's own footprint, explain every candidate, and give the deal team a shareable record of the assumptions.
The problem
A broker or tenant representative needs to demonstrate market judgment before the property search begins. Generic growth lists and one-off demographics reports are easy for a client to question because they do not show how the proposed geography relates to the tenant's actual operating footprint.
A stronger pitch connects the national screen to a transparent neighborhood comparison. It shows which metros contain open, high-resemblance areas, which features support each candidate, and whether the conclusion changes when the assumptions change. That evidence helps the broker frame a search strategy before introducing local inventory.
LookAlike creates an evidence-based screen using open neighborhood data and the tenant's locations. It supports discovery and triage for site selection. It does not predict sales, revenue, foot traffic, or store success, and it does not replace rents, zoning, access, visibility, co-tenancy, and other property diligence. Refusing a revenue forecast protects the broker's credibility when the evidence cannot support one.
How brokers and tenant reps use LookAlike
- 01
Screen markets
Build a defensible national or regional screen from the tenant's own footprint across 383 metros.
- 02
Explore and filter neighborhoods
Move into promising metros, identify open candidates, and apply store-distance or competitor filters.
- 03
Explain and stress-test
Use per-feature evidence, reliability flags, robustness checks, and live weighting to prepare for client questions.
- 04
Shortlist and export
Annotate candidates, send a shareable link to the deal team, and export pitch-ready material.
Deliverables that survive client questioning
The print-ready report serves as pitch collateral: a clean market and neighborhood screen grounded in the tenant's footprint, with the product's limits carried into the document. The broker can walk through the features driving each match instead of defending an opaque score. Reliability flags and robustness checks identify where the evidence deserves caution.
A shareable link keeps brokers, researchers, and the tenant on one scenario with its weights, filters, and shortlist intact. The CSV supports deeper team analysis with fit bands and competition columns. Shortlist notes capture the local questions that follow, including inventory, access, rent, and planning constraints.
These outputs help a broker explain where the property search should focus while leaving the transaction and site judgment where it belongs. The screen becomes a documented opening argument, then local brokerage knowledge tests and refines it as the team moves from neighborhoods to actual properties.
Questions from brokers and tenant reps
Can a broker build the screen from a tenant's footprint?
Yes. The tenant's store list can be uploaded into its private workspace, then used to rank markets and neighborhoods against the footprint. Uploaded data is used for that workspace's scoring.
What can the deal team share?
A shareable link preserves the brand, weights, filters, and shortlist. Teams can also export a print-ready PDF and a CSV with fit bands, reliability flags, competition columns, and the disclaimer.
Does LookAlike replace local brokerage knowledge?
No. It structures the market and neighborhood screen. Brokers still supply local inventory, rents, access, zoning, transaction knowledge, and property-level judgment.