What is site selection?
How retail, franchise, and commercial real estate teams screen markets, evaluate trade areas and neighborhoods, and run site-specific diligence.
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Guides & articles
Practical writing on site selection for retail, franchise, and commercial real estate teams. Guides explain the methods; articles will cover what we learn as we build.
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Evaluating neighborhood characteristics
The demographic, urban-form, and retail-context features that describe a trade area, and how to compare candidates against the places where you already operate.
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The analog store method, explained
How analog store modeling works, what resemblance can and cannot establish, and what a transparent implementation looks like.