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Practical writing on site selection for retail, franchise, and commercial real estate teams. Guides explain the methods; articles will cover what we learn as we build.

  1. What is site selection?

    How retail, franchise, and commercial real estate teams screen markets, evaluate trade areas and neighborhoods, and run site-specific diligence.

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    Silkscreen print: a region, a district, and a corner lot as three shapes narrowing left to right

  2. Evaluating neighborhood characteristics

    The demographic, urban-form, and retail-context features that describe a trade area, and how to compare candidates against the places where you already operate.

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    Silkscreen print: a neighborhood street grid with one block highlighted in vermilion

  3. The analog store method, explained

    How analog store modeling works, what resemblance can and cannot establish, and what a transparent implementation looks like.

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    Silkscreen print: two similar neighborhoods side by side, one in bold inks, one pale

See your brand's map.

Pick a plan, upload your store list, and rank every US neighborhood against the places you already win.

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